What Can ‘Big’ Brown Do For UPS?

Font Size By The Associated Press
.

M30o93H7pQ09L8X1t49cHY01Z5j4TT91fGfr What Can ‘Big’ Brown Do For UPS?
Published: Thu, May 15, 2008 - 7:01 pm
Last Updated: Thu, May 15, 2008 - 7:05 pm
NEW YORK (AP) - The folks at UPS aren't letting this opportunity
pass them by. They're going to get on board Kentucky Derby winner
Big Brown.
The horse, who's a heavy favorite to win the second jewel of the
Triple Crown on Saturday in the Preakness in Baltimore, is named in
honor of UPS. The shipping giant is known for its distinctive brown
trucks and uniforms.
So now, UPS has signed a sponsorship deal with the owners and
jockey of Big Brown. UPS now becomes the exclusive sponsor of the
Big Brown team for the Preakness and the Belmont.
The partnership has already paid off for UPS. A research firm
says the company's logos on the jockey's pants were on TV screens
for nearly a full minute during the coverage of the Derby.

(Copyright 2008 by The Associated Press. All Rights Reserved.)



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