There’s a new squabble at City Hall over what should be Mobile’s official logo.
The City Council will vote Tuesday on making the official logo the playful font and confetti burst that mimics the Convention & Visitors Bureau’s “Celebrate Mobile” branding.
The City Council picked-up half of the $300,000 cost of developing the branding, that included a year-long process involving multiple surveys, committee meetings and a national branding company.
Council members say the concept was to have a unified look for tourism promotion and for use within the city.
“The idea was to come up with a branding for the city of Mobile and tie us together to promote our city, not just for tourists, but for our citizens to have pride in as well,” said City Council member Bess Rich.
So, Rich and others have been surprised to see another new city logo popping up around town.
“That’s an initiative out of the Mayor’s office,” she said.
Mayor Sandy Stimpson’s spokesman says the unified branding effort just didn’t work.
“We tried but didn’t quite get there and that’s kind of how we ended up where we are right now,” explained George Talbot.
Talbot says the administration paid a local marketing firm about $10,000 to develop the logo which features an “M” and a semi fleur-de-lis. It’s been put on the city website, on signs at parks, city vehicles, city dumpsters, and more.
The city council, though, wants the “M” to go away and will vote next week on making the “Celebrate Mobile” font and confetti look the official city logo.
But just like the city council and mayor differ on the better logo, they also differ on whose decision this is.
“It’s the council’s call,” said Rich. “I’ve cleared that with our city attorney.”
“Well I’d say they are colorful logos that live in the grey area of the law,” countered Talbot. “And so the city attorney and the lawyer for the city council are having some conversations about that.”
The big battlefront could be what logo is put in and on the remodeled cruise terminal – set to open in November.